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Analysis, Simulation, and Systems Engineering Software Summit

The Center for Understanding Change is underwriting this very special summit on simulation software, which took place at the Santa Fe Institute, January 8-9, 2015

The past five+ years have been clouded by massive economic upheavals – and not just from the recession. The purpose of this Summit is to identify and resolve the issues that confront simulation software and the simulation software industry as we move beyond the recent economic crash and face new and complex challenges. We’re defining the simulation software industry as the ecosystem that creates or uses software to analyze, and simulate complex systems/products.

The need for simulation tools, products, and services has never been higher, yet we face major challenges limiting our ability to capitalize on that need. Some of those challenges are obvious to all, some less so – and there are more that we haven’t even considered yet.  The Summit is designed to put a stake in the ground and prioritize our issues, expose hidden issues, and start the conversation that we jointly benefit by discussing. Attending the Summit will be a “who's who” of the CAE and engineering software industry: 40 visionaries, each with the title and position that empowers them to implement their vision.

This is a major international summit (by invitation only) in the spirit of the great European summits in the sciences earlier this century.

Please join us at our press conference, on Tuesday, January 13th, 9:00 - 9:30 am Mountain Standard time, as we share the results of this historic summit.

Details of the press conference will be emailed to those requesting access. 


For simplicity’s sake, we’ll refer to the combined arena of engineering analysis, simulation, and systems engineering as SIMULATION. For the purposes of this Summit, we define the SIMULATION software industry as the ecosystem that creates software to analyze, and simulate behavior of complex systems/products.

The use of SIMULATION has seen continual double digit % growth annually for about 30 years (until the global economic recession of 2007-12). This cumulative growth now means that SIMULATION is a significant portion of the market for engineering software and a driver for future growth. There has been a corresponding increase in focus and investment in SIMULATION. This growth is coupled with increasing awareness of business benefits and increasing expectations as SIMULATION is increasingly perceived as the key enabler to increased competitiveness across multiple markets.

While many aspects of SIMULATION are well established in many enterprises as part of their Product Development Process, there are still challenges related to SIMULATION that raise questions concerning the future directions of SIMULATION software. Key among them:

  • Advances in engineering analysis software (CAE) tools often outpace customers’ ability to use them effectively and efficiently.
  • Simulation is still too often constrained by the need for highly trained and focused specialized analysts, constraining the growth potential for the software due to lack of expertise available.
  • Increased understanding of the value of low-fidelity systems engineering models has been accompanied by great uncertainty on the relation and integration of those low fidelity systems models with the detailed, high fidelity simulation models, limiting their value.

Among the many questions that confront us are:

  • Which business are ready to leverage SIMULATION as an enabler for competitiveness
  • What is preventing more organizations from leveraging SIMULATION?
  • What is preventing experts from using more SIMULATION?
  • What is preventing non-experts from using SIMULATION?
  • Is transparent SIMULATION the goal?
  • What business drivers are forcing a “revolution” to overcome the level of expertise required for SIMULATION?
  • How does the cloud impact SIMULATION usage?
  • What is the connection path between 3D high fidelity simulation and systems engineering?
  • How can the confidence in SIMULATION results be improved?
  • What can be done to increase the understanding of uncertainty in SIMULATION results
  • How can the collaboration process be made easy, its tools be refined and simplified?
  • Where will we find the people demanded by the SIMULATION software market?
  • How must education change to meet the demands of the coming decade?
  • What are the key enabling technologies?

On top of that, there are developments outside our domain that are likely to have longer-term, major impacts on SIMULATION. Notable among them include:

  • Cognitive computing (think IBM’s Watson as a very early example)
  • New, non-von Neumann computing architectures (IBM and Micron both announced new chips in 2014 that have the potential to be disruptive)
  • Business model evolution

These are just a few of the questions and challenges facing the SIMULATION software industry today.


Thursday, January 8, 2015

6:30-9:30 PM Registration, Cocktails, and Dinner Reception

Please join us for cocktails and a dinner reception. You’ll have a chance to meet and talk with the other ambassadors to the Summit. We’ll also be providing you with detailed logistics for the next day’s meetings. We ask that all ambassadors to the Summit attend this reception, if at all possible. Attire is Santa Fe winter comfortable.

Friday, January 9, 2015

7:30 AM Continental Breakfast

Join us for a light breakfast, prior to starting the day’s activities. Attire for the day is Santa Fe winter comfortable.

8:00 AM Opening Ceremony and Call To Order

Your hosts, Brad Holtz and Joe Walsh will welcome you to the Summit, and set the stage for the day’s activities.

8:30 AM Kickoff Address

With one of the broadest historical perspectives of the engineering analysis industry, Dr. Riff will speak on trends within the engineering software market. He will present a list of candidate issues for consideration during the Summit.

9:00 AM An Open Discussion of the Issues Before Us

This will be a group discussion, moderated by Brad Holtz of Cyon Research, with the assistance of Joe Walsh of intrinSIM. This session will set the topics that will be discussed during the balance of the summit. Each ambassador will have a brief opportunity to introduce candidate issues, trends, and impactful developments for consideration.

10:45 AM Breakout into Committee Workgroups

We will be breaking out into committee workgroups, to discuss selected issues.

12:30 PM Group Photograph

12:35 PM Lunch and Open Discussion

1:45 PM Resume Committee Workgroups

3:15 PM Plenary Session

During the general session, each committee will present the results of its discussions, with open comment and discussion. At the end of discussion, we will take a vote on issues of importance, for inclusion in the Summit white paper.

4:30-5:00 PM Closing

Ambassadors at the Summit

  • Andreas Vlahinos, Principal, Advanced Engineering Solutions
  • Barry Menich, Systems Engineer, Nokia Networks
  • Bob Deragisch, Director, Engineering Services, Parker Hannifin
  • Brad Holtz, President & CEO, Cyon Research
  • Chris Randles, Venture Partner, Borealis Ventures
  • Chris Wood, Vice-President, Administration, Santa Fe Institute
  • David Knezevic, CTO, Akeselos
  • David Vaughn, Vice-President, Worldwide Marketing, CD-adapco Group
  • Dipankar Choudhury, Vice-President, Research, ANSYS
  • Dmitri Mavris, Regents Professors, Georgia Institute of Technology
  • Fred Streitz, Chief Computational Scientist & Director of HPC Innovation Center, Lawrence Livermore National Laboratory
  • Greg Gorman, Director, Continuous Engineering Product Management, IBM Internet of Things
  • Hubertus Tummescheit, CEO, Modelon
  • Jack Ring, Senior Analyst, Cyon Research
  • Jay Vleeschhouwer, Research Analyst, Griffin Securities
  • Joe Walsh, CEO & Founder, IntrinSIM
  • Jon Hirschtick, Founder & Chairman, Onshape
  • Keith Meintjes, Practice Manager, Simulation and Analysis, CIMdata
  • Ken Welch, Former COO, Moldflow
  • Kevin Bowcutt, Senior Technical Fellow and Chief Scientist of Hypersonics, The Boeing Company
  • Laura Michalske, Section Head, Procter & Gamble
  • Leonid Korelshteyn, Deputy Director, Science, NTP Truboprovod
  • Malcolm Panthaki, CTO & Founder, Comet Solutions
  • Marc Halpern, Vice-President of Research, Industry Advisory Services, Manufacturing, Gartner
  • Mary Fortier, Robust Synthesis & Analysis, General Motors
  • Matt Ladzinski, Vice-President, North American Operations, NAFEMS North America
  • Mike Barkhudarov, Vice-President for Research and Development, Flow Science
  • Nanda Santhanam, Senior Software Architect, Simulation and Material Science, Autodesk
  • Phil Christensen, Vice President, Offshore & Marine, Bentley Systems
  • Pieter Mosterman, Senior Research Scientist, MathWorks
  • Ravi Shankar, Director, Simulation Product Marketing, Siemens PLM Software
  • Richard Bush, Global NX Business Development, Siemens PLM Software
  • Richard Riff, President, Executive Consulting
  • Rod Dreisbach, Senior Technical Fellow, Computational Structures Technology, The Boeing Company
  • Roger Burkhart, , Deere & Company
  • Steve Coy, President, TimeLike Systems
  • Steve Levine, Chief Strategy Officer, Dassault Systemes SIMULIA
  • Suchit Jain, Vice-President, Strategy & Community, Dassault Systemes SolidWorks
  • Ted Blacker, Department Manager, Sandia National Laboratories
  • Victor Gonzalez, Co-Founder & CEO, Next Limit Technologies


Platinum/Foundation Sponsor 


 Foundation Sponsors 

 ANSYS   CD-adapco   Dassault Systemes SIMULIA
MSC Software     NTP Turboprovod   Santa Fe Institute
  C4UC   Cyon Research    IntrinSIM