Brad provides the vision, drive, inspiration and energy to the Center for Understanding Change. Through his
publications, conferences and consulting, Brad has remained at the cutting edge of technology for more than 30 years and is
highly sought for his analysis, insight and opinions. Brad’s rare gift of being an effective communicator brings people from
diverse backgrounds and experiences to discuss complex issues and allows them to understand and contribute.
As CEO of Cyon Research Corporation, Mr. Holtz is the driving force for COFES, The Congress on the Future of Engineering
Software, a leading technology event where engineering software vendors and user gather for various conversations. Brad,
the founder for the Center for Understanding Change, is an advocate of technology, the environment and science to understand
the impact of global changes and risk to critical infrastructure through research.
Brad holds a Bachelor of Arts in Biology from Washington University (St. Louis) and a Bachelor of Architecture from the
University of Maryland.